McAfee’s Journey Optimization team is looking for a mindful and rigorous eCommerce Marketing Specialist to join our Growth Intelligence & Optimization family. In this high visibility leadership role, you will own the worldwide McAfee.com checkout and shopping cart strategy, driving best-in-class, personalized, purchase experiences across unique audience segments.
The right candidate for this role will be a data-driven CRO expert, with plenty of hands-on experience in A/B/n and multi-variant testing, personalization, website analytics, and UX conversion tactics. They will be knowledgeable in ecommerce merchandising strategies and payments to maximize customer LTV. They will also be skillful in cross-functional collaboration, and are ready to lead a scrum team of product, engineering, UX design and dev ops team members focused on driving growth with thoughtful and rapid experimentation.
This is a remote position based in either the United States or Canada. We will only consider candidates in the United States or Canada and are not offering relocation assistance at this time.
About the role:
Advocate for best-in-class customer experience, business requirements, and quality data in all checkout experimentation, globally
Act as a leader in user purchase flow from ideation, strategy and creation of the experimentation roadmap across web and mobile
Champion worldwide testing roadmap for different payment use cases, options, and strategic initiatives, globally
Actively reduce ecommerce friction while improving checkout/shopping cart experience by innovating on the best product/user experience to delight our consumers
Help prioritize Backlog sizing / modeling, and provide clear marketing requirements to Product Marketing and Engineering teams, for shopping cart feature development
Collaborate with cross-functional scrum team, including product, engineering, UX design, dev ops, analytics and legal team members, to ensure an agile experimentation framework for the end-to-end checkout experience
Drive rigorous learning and insights post launch. Audit every aspect of the experiment – funnel, audience, messaging, etc. reflecting insights into the next experiment
At least 5+ years’ experience in online/digital consumer marketing/B2C/ecommerce industries
At least 3+ years leveraging A/B testing and/or personalization platforms like Visual Website Optimizer, Optimizely, Google Optimize, Adobe Target, or similar
Proficient in Adobe Analytics, and/or Google Analytics
Exceptional analytical and quantitative skills. You can analyze large data sets and understand the conversion funnel to identify experiments that will improve performance
Strong leadership and communication skills to drive recommendations, articulate tradeoffs, and communicate plans to senior executives
Able to bridge Marketing and Engineering, translating business needs into requirements, and technical output into business terms/impact
High attention to detail, across both business and technical domains
Hyper organized in both process and documentation management