Senior Advisor Marketing Job

Are you an experienced marketing professional looking for a new challenge? This role provides an exciting opportunity to join the Marketing and Customer Insights team and be a part of the Marketing centre of excellence within Enbridge Gas Distribution and Storage (GDS).

As a Senior Marketing Advisor, you will be responsible for leading the end-to-end marketing strategies to support the objectives of business units across the organization. This includes leading the planning, development, execution, evaluation, and refinement of marketing communications campaigns/ initiatives that reach both Business-to-Business and Business-to-Customer audiences. You will also mentor and guide an Advisor on the team with their campaigns/initiatives as needed.

We are looking for a seasoned marketing communications professional to join our team! If this role appeals to you, we encourage you to apply today!

What You Will Do:

• Apply strategic thought leadership in the planning, development, and execution of marketing communications strategies to support new, overarching, and strategic programs/projects. Involves working collaboratively with key internal and external partners to understand business objectives, target audiences, key barriers, customer journey and gaps in information.

• Lead coordinated marketing campaigns that reflect the customer journey to optimize performance while ensuring a consistent brand and customer experience.

• Leverage market research findings and identify research requirements to fill information gaps, to gain valuable insights associated with target consumer’s needs, values, preferences, trends, etc. to support campaigns/programs.

• Work with the Business Intelligence team to understand/translate customer data into meaningful insights that can be used to inform marketing strategies and initiatives.

• Identify key performance indicators to measure and evaluate campaigns/initiatives, and actively track results to optimize overall performance and help craft future marketing strategies.

• Mentor and guide a Marketing Advisor on the team in the development and execution of integrated marketing campaigns, including, planning and execution of communications tactics, results tracking and evaluation/refinement.

• Manage the annual marketing budget for assigned programs.

• Build and maintain good working relations with key partners (internal clients, creative agency, brand, and communications team, etc.), to enable effective collaboration and delivery of marketing strategies.

Who You Are:

• Minimum college level education in Communications, Marketing, or related program. University education is preferred.

• A minimum of 6 to 10 years’ progressive experience in a marketing communications capacity with Business-to-Business and Business-to-Customer experience.

• Experience in crafting targeted marketing communications programs, solutions and services reaching Business-to-Business and Business-to-Customer audiences.

• Agency management experience.

• Strong verbal and written communications skills.

• Strong collaborative/team skills and experience working with multiple partners.

• Strong business insight, with ability to analyze customer data to draw insights and inform decisions.

Preferred:

• Post-secondary business/marketing education preferred.

• Additional marketing or digital related education and experience preferred.

• Knowledge and experience in digital platforms, social media and content management preferred.

• Knowledge of energy industry including energy efficiency measures/technologies/programs.

• Strong knowledge of Enbridge Gas Inc. energy conservation programs and DSM framework an asset.

• Additional business/marketing education and experience preferred.

Working Conditions

• Typical office environment

• Travel required (approximately 10% of time), Most travel is within Ontario.