Social Media Specialist Job at Parkland Canada

Parkland has been powering journeys and energizing communities for over 50 years. From humble beginnings in Alberta, we have grown quickly and now proudly serve communities in 25 countries. While you may not recognize Parkland, you are likely one of the 1 million customers per day who shop in our consumer brands including, ON the RUN convenience stores, Chevron, Pioneer, Ultramar, and many food brands, including BC’s, Triple O’s.

We recognize that diversity gives us an edge and inclusion propels us forward. We’re also a passionate team of down-to-earth achievers, committed to getting our customers, colleagues and communities further, faster. As such, we welcome talented individuals that have a variety of perspectives, backgrounds, and industry experience who will contribute to the success of our One Parkland team.

Position Summary:

As Social Media Specialist, you have both hands on the wheel as we drive awareness of our company, our brands, and the innovative new ways we are anticipating and meeting the needs of our customers. The ideal candidate will have high energy, a collaborative personality, be socially savvy and an expert social media planner, navigator, and conversationalist. Your verbal and written communication skills and attention to detail are top-notch.

This opportunity allows you to represent our company and engage with our diverse stakeholders. You will be active both online and (COVID pending) at events, shaping and telling stories about our company with the sort of magnetic digital style and persona that leaves our social communities with a deeper affection for our company.

Key Responsibilities:

• Build and execute a holistic social strategy to ensure a complete brand presence and consistency in brand personality across all relevant social channels.
• Develop and execute channel strategies that build brand awareness and engagement, and increases Parkland’s online share of voice across LinkedIn, Twitter, Instagram, Facebook, Tik Tok & YouTube.
• Create and implement a social media calendar that provides engaging, educational, and inspiring content (stories, videos, photos, blogs, contesting) to drive awareness and affinity toward our brand and products.
• Creating engaging text, images, and video content that build awareness of our company, creates conversation and sparks buzz with a continuous publishing strategy across all our channels.
• Oversee social media accounts’ layout and flow.
• Stand-up, organize and manage an influencer and ambassador program including relationship management, contesting and cross-promotion to support marketing communications campaigns.
• Support the social execution of all marketing campaigns, product launches, community partnerships, events, and sponsorships through innovative and engaging social media posts and stories.
• Collaborate with marketing to leverage insights and social listening tools to enhance social performance and consistently provide meaningful content and a positive experience to followers.
• Set in place and manage social publishing and measurement tools, analyzing performance data to figure out tactics in optimizing post-performance, reporting on metrics and trends weekly.
• Develop a framework for effectively engaging and harnessing our 6000 employees in our social media strategy.

Qualifications and Skills:

• 5-years of experience, establishing and delivering effective, engaging multi-channel social media strategies.
• Post Secondary Degree – Marketing ideally.
• Meticulous attention to detail and relentless focus on quality and accuracy.
• Able to think strategically with a vision of Parkland’s future social media presence.
• A track record of success and excellent knowledge and understanding of LinkedIn, Twitter, Instagram, Facebook, Tik Tok & YouTube, and their algorithms.
• A creative outlook, constantly scanning for new ideas backed-up with the ability to put them into action.
• The ability to analyze and extract key trends and insights from social media reports and provide actionable recommendations that advance our social media objectives.
• Experience with design programs and principles, photography, video creation and editing, and copywriting.
• Passion for brand building and delighting consumers across digital and social media channels.
• A tremendous, fast-paced work ethic and are awesome to work with.
• A collaborative, driven, and passionate style – you love what you do and are focused on delivering impactful, memorable, and shareable work.
• Planning and doing mindset - because everyone at Parkland rolls their sleeves up.
• Self-starter attitude. You thrive in a fast-paced and dynamic environment, with a proven ability to manage multiple priorities and tasks.

If you thrive in entrepreneurial, fast growth, customer-facing environments and are searching for an opportunity where you can put your commercial mindset and creativity and ideas to work - we should talk.

Parkland is a high-growth global business with operations in 25 countries. From humble beginnings in the 1960s, we have grown to become a leading convenience store business and supplier, marketer and retailer of fuel and related products. Our almost 6,000 employees are focused on advancing our purpose, which is to Power Journeys and Energizes Communities.

Our business includes 3,200 retail service stations which stretch coast to coast in Canada, across many states in the U.S., and 23 countries in the Caribbean region. While you may not recognize the Parkland name, you are likely among the over one million customers per day who transact with our consumer and commercial brands. In Canada, 85 percent of the population live within 15-minutes of a Parkland location.

We are playing a leadership role in the energy transition by providing our customers with the mobility and essential products they depend on, but with lower carbon intensity. Our Refinery was the first in North America to use existing infrastructure to manufacture renewable fuels, while our soon-to-be-launched Ultra-fast Electric Vehicle charging network is positioned to meet emerging demand in British Columbia.

We Offer:

• Our Performance-based Annual Incentive Plan, an annual bonus awarding your performance.
• A share in our success through the Employee Share Purchase Plan and 100% company matching.
• Flexible medical and dental packages, a Health Care Spending Account, along with a supportive Employee and Family Assistance Program.
• A focus on healthy living through wellness initiatives and an annual fitness reimbursement program.
• Participation in Parkland Pledge, an employee-driven charitable giving program.
• An employee referral program – earn up to $2000 for your referral.
• In-house learning and development opportunities, leadership training, international opportunities.
• Discount Programs and Educational Scholarship Programs for family members.
• A safety-focused work environment and ongoing safety training.

Please note:

Candidates must be legally able to work in Canada at this time. Parkland regrets that it is unable to sponsor employment Visas.

Parkland Corporation is committed to the principles of Employment Equity. We strive to provide accessibility in employment to ensure equal access to employment opportunities for candidates, including persons with disabilities. Parkland Corporation will endeavour to provide accommodation to persons with disabilities in the recruitment process upon request. If you are selected for an interview and you require accommodation due to a disability, please notify us upon scheduling your interview.

Please note that final candidates for this position will be required to undergo a confidential pre-employment background check which may include but not be limited to educational, criminal, credit, drug and alcohol and/or Fitness for Duty testing.