Product Marketing Manager Job at Payworks

Doing business to business, person to person. Payworks is a leading workforce management solutions provider and a multi-year winner of Canada’s Best Managed Companies program. We are proud to be Canadian owned and operated, committed to developing world-class products and providing a progressive workplace culture where Doing Right by People is our purpose.

With clients of all sizes from coast to coast and more than 300 employees, we currently have an exciting opportunity on our Marketing team for the right candidate. Because when it comes to great people, there’s always room for one more.

Doing Right By People – It’s What We Do

If you’re a skilled marketer, a creative team player and someone who believes it’s essential to understand your market’s problems before putting pen to paper, this role may be for you. The Product Marketing Manager will report directly to our VP, Marketing and will be responsible for further developing and driving our product marketing strategy. The newly created role will execute activities from building messaging and campaigns, testing value-added sales models, and owning sales enablement. You will be the expert on our buyers, who they are, how they buy and their key buying criteria and collaborate with cross-functional teams.

Why You Should Choose Payworks

• Comprehensive employer-paid benefits for you and your family and an excellent pension plan with employer contributions.
• Plenty of professional development opportunities.
• Community-minded culture – Receive two paid days per year to volunteer and lots of opportunities to “Pay it Forward”.
• Time and flexibility to meet your needs – Hybrid work model with flexible work options, plus 3 weeks vacation to start, flex time and parental leave benefits.
• Cool perks – Annual wellness subsidy, Costco membership, fun office environment and events, regularly scheduled fitness classes, and more!

Identify & Solve Market Problems - It's What You'll Do

Market Intelligence and Definition  – You’ll deeply understand the competitive landscape and be an expert on our competition and how they are positioned. You’ll document our buyer’s process, including where they get information, and the who, what, when and why behind their decisions. Then you’ll drive changes to our sales and marketing processes based on what you learn.

Develop Marketing Plans and Product Launches  – You’ll collaborate with the Product team to develop product positioning and messaging that resonates with our buyer personas. You’ll support retention and sales by creating budgets and plans that ensure value propositions reach and resonate with buyers. Use your analytical skills to set goals, review results, assess the effectiveness of our marketing plans and drive continuous improvement. You will plan well thought out and creative product launches using strong project management skills and is the primary internal thought leader regarding our buyers.

Provide Training and Field-level Sales Support  – You will ensure that our sales tools, practices and procedures are best in class. Collaborate with the Marketing team to create effective sales enablement tools. Understand and support our sales channels, continuously provide knowledge around the problems we solve for our buyers and users, develop internal tools and external collateral and teach our sales channels how and when to use them. It is up to you to understand the market’s preferences for how to buy, receive and use offerings.

What You’ll Need To Succeed

• A positive attitude results-oriented mindset and hunger to learn (a love of tacos also considered an asset)
• Post-secondary education in a relevant discipline(s) or combination of education and experience
• You have 5+ years of marketing or product experience with at least two years in Product Marketing
• You have B2B and/or SaaS experience and you are familiar with client service centre operations
• You have copywriting chops and are familiar with writing for SEO
• Strong analytical skills: you're comfortable with data analysis and know the value of measuring performance through metrics and KPIs
• An eye for great design, UI and UX

We are proud to support a Flexible Work Plan that allows employees, in collaboration with their leader, to choose the work location that best suits their work and lifestyle. The Product Marketing Manager reports into the Winnipeg Payworks office, however, has the option to work remotely, in the office or on a hybrid work model from any of our offices in Pitt Meadows, Calgary, Winnipeg, Toronto or Montreal. Individuals working in the office and/or conducting in-person business operations must be fully vaccinated. Anyone unable to obtain a COVID-19 vaccine for a reason related to a protected ground set out in applicable provincial Human Rights Legislation may request an accommodation.

Payworks is committed to providing an inclusive, accessible environment, and collaborating with employees, clients and guests to identify and effectively remove barriers, in a manner that respects the principles of independence, dignity, integration, reasonable accommodation and equal opportunity. Payworks welcomes and encourages applications from all persons. Individuals applying for employment with Payworks may request accommodations at all stages of recruitment and employment from Human Resources.