Principal Accountabilities of the role;
(35%)
Business Management
Manages brand business, continually analyzing business performance to drive insights and actions to inform demand, brand strategies and contingency plans to achieve financial and marketplace targets
Responsible for key elements of the Integrated Business Planning Process, including ownership of demand forecast, consumption review and opportunity/risk summary
Owns brand Advertising &Communication (A&C) budget including recommendations for spend or redirection, forecasting spend, evaluating estimates, and actualizing spend via Purchase Order (PO) and invoice management systems
Leads the launch and execution of key projects that deliver brand strategies and annual operating plan (AOP)
(20%)
Integrated Marketing Communications (IMC)
Responsible for the development and communication of IMC brief, securing alignment from Director of Marketing and agency partners (Creative, Media, Shopper, Public Relations, etc…)
Leads the IMC process to ensure key milestones are met, including feedback management, while fostering a collaborative relationship with agency partners
Develops and shares recommendations (on brand positioning, creative, activations) with the Director/Vice President of marketing and agency partners
Executes marketing activations with excellence in conjunction with cross-functional teams
Assesses the impacts of marketing initiatives on brand health and business results with the support of Marketing Communications, Shopper Marketing and Insights, with focus on providing recommendations to increase effectiveness
Identifies business or brand research/insights needs and authors insights briefs to develop learning plan
(20%)
Innovation
Leverages consumer, brand and business insights to develop brand innovation strategy and related product opportunities
Collaborates with Research & Development (R&D), US and Insights to generate concepts that fill a 1-3-year innovation pipeline, ensuring sufficiency
Builds and presents business cases, gaining stakeholder alignment through the internal stage-gate process
Leads and actively collaborates with the cross-functional team during product development and commercialization to champion consumer needs and remove project barriers
Tracks in-year innovation performance adjusting strategy/tactics as needed to achieve targets
(20%)
Strategic Brand Planning
Owns the development of brand situation assessment, 3-year strategy and annual operating plan, gaining leadership buy-in
Curates data to identify market opportunities/issues to drive insights to inform the strategic brand plans and actions required to achieve business goals
Builds relationships across functions and cross-border (US) to drive greater productivity and synergy across strategic plans
(5%)
Team Engagement
Contributes to building an inclusive and diverse team
Engages in team and organization activities
Coach/mentor new hires/Assistant Brand Managers
The Ideal Candidate will have:
Education: Bachelor’s Degree (prefer business)
Experience: 3-5 years of marketing/brand management experience (Consumer Packaged Goods (CPG) background and brand management track preferred )
Skills, Knowledge & Behaviours:
Effective communication and presentation skills
Effective analytical skills with the ability to draw conclusions from multiple data sources
Effective in Excel, PowerPoint, AC Nielsen
Effective financial acumen including P&L proficiency
Exceptional project management skills and ability to deliver in a fast-paced/evolving working environment
Effective demonstration of curiosity mindset, authentic leadership, comfortable taking risks and a desire to experiment to learn
Exceptional demonstration of passion for consumer-led insights and delivering consumer first plans
Effectively seeks out and applies diverse perspectives to enrich outputs