Brand Manager Job - Campbell Soups

Principal Accountabilities of the role;

(35%) 

Business Management 

• Manages brand business, continually analyzing business performance to drive insights and actions to inform demand, brand strategies and contingency plans to achieve financial and marketplace targets 

• Responsible for key elements of the Integrated Business Planning Process, including ownership of demand forecast, consumption review and opportunity/risk summary  

• Owns brand Advertising &Communication (A&C) budget including recommendations for spend or redirection, forecasting spend, evaluating estimates, and actualizing spend via Purchase Order (PO) and invoice management systems  

• Leads the launch and execution of key projects that deliver brand strategies and annual operating plan (AOP) 

(20%) 

Integrated Marketing Communications (IMC) 

• Responsible for the development and communication of IMC brief, securing alignment from Director of Marketing and agency partners (Creative, Media, Shopper, Public Relations, etc…) 

• Leads the IMC process to ensure key milestones are met, including feedback management, while fostering a collaborative relationship with agency partners 

• Develops and shares recommendations (on brand positioning, creative, activations) with the Director/Vice President of marketing and agency partners  

• Executes marketing activations with excellence in conjunction with cross-functional teams 

• Assesses the impacts of marketing initiatives on brand health and business results with the support of Marketing Communications, Shopper Marketing and Insights, with focus on providing recommendations to increase effectiveness 

• Identifies business or brand research/insights needs and authors insights briefs to develop learning plan 

(20%) 

Innovation 

• Leverages consumer, brand and business insights to develop brand innovation strategy and related product opportunities 

• Collaborates with Research & Development (R&D), US and Insights to generate concepts that fill a 1-3-year innovation pipeline, ensuring sufficiency  

• Builds and presents business cases, gaining stakeholder alignment through the internal stage-gate process 

• Leads and actively collaborates with the cross-functional team during product development and commercialization to champion consumer needs and remove project barriers  

• Tracks in-year innovation performance adjusting strategy/tactics as needed to achieve targets 

(20%) 

Strategic Brand Planning  

• Owns the development of brand situation assessment, 3-year strategy and annual operating plan, gaining leadership buy-in 

• Curates data to identify market opportunities/issues to drive insights to inform the strategic brand plans and actions required to achieve business goals   

• Builds relationships across functions and cross-border (US) to drive greater productivity and synergy across strategic plans 

(5%) 

Team Engagement 

• Contributes to building an inclusive and diverse team 

• Engages in team and organization activities  

• Coach/mentor new hires/Assistant Brand Managers 

The Ideal Candidate will have:

Education:  Bachelor’s Degree (prefer business)

Experience:  3-5 years of marketing/brand management experience (Consumer Packaged Goods (CPG) background and brand management track preferred )

Skills, Knowledge & Behaviours: 

• Effective communication and presentation skills 

• Effective analytical skills with the ability to draw conclusions from multiple data sources  

• Effective in Excel, PowerPoint, AC Nielsen 

• Effective financial acumen including P&L proficiency 

• Exceptional project management skills and ability to deliver in a fast-paced/evolving working environment 

• Effective demonstration of curiosity mindset, authentic leadership, comfortable taking risks and a desire to experiment to learn  

• Exceptional demonstration of passion for consumer-led insights and delivering consumer first plans 

• Effectively seeks out and applies diverse perspectives to enrich outputs