Brand Manager Job - Campbell Soups

Job Overview

Mississauga, Ontario
Job Type
Full Time
Salary / Compensation
Details Not Provided
Date Posted
1 year ago

Additional Details

Some Exp. Required (2 - 5 Years)

Job Description

Principal Accountabilities of the role;


Business Management 

  • Manages brand business, continually analyzing business performance to drive insights and actions to inform demand, brand strategies and contingency plans to achieve financial and marketplace targets 

  • Responsible for key elements of the Integrated Business Planning Process, including ownership of demand forecast, consumption review and opportunity/risk summary  

  • Owns brand Advertising &Communication (A&C) budget including recommendations for spend or redirection, forecasting spend, evaluating estimates, and actualizing spend via Purchase Order (PO) and invoice management systems  

  • Leads the launch and execution of key projects that deliver brand strategies and annual operating plan (AOP) 


Integrated Marketing Communications (IMC) 

  • Responsible for the development and communication of IMC brief, securing alignment from Director of Marketing and agency partners (Creative, Media, Shopper, Public Relations, etc…) 

  • Leads the IMC process to ensure key milestones are met, including feedback management, while fostering a collaborative relationship with agency partners 

  • Develops and shares recommendations (on brand positioning, creative, activations) with the Director/Vice President of marketing and agency partners  

  • Executes marketing activations with excellence in conjunction with cross-functional teams 

  • Assesses the impacts of marketing initiatives on brand health and business results with the support of Marketing Communications, Shopper Marketing and Insights, with focus on providing recommendations to increase effectiveness 

  • Identifies business or brand research/insights needs and authors insights briefs to develop learning plan 



  • Leverages consumer, brand and business insights to develop brand innovation strategy and related product opportunities 

  • Collaborates with Research & Development (R&D), US and Insights to generate concepts that fill a 1-3-year innovation pipeline, ensuring sufficiency  

  • Builds and presents business cases, gaining stakeholder alignment through the internal stage-gate process 

  • Leads and actively collaborates with the cross-functional team during product development and commercialization to champion consumer needs and remove project barriers  

  • Tracks in-year innovation performance adjusting strategy/tactics as needed to achieve targets 


Strategic Brand Planning  

  • Owns the development of brand situation assessment, 3-year strategy and annual operating plan, gaining leadership buy-in 

  • Curates data to identify market opportunities/issues to drive insights to inform the strategic brand plans and actions required to achieve business goals   

  • Builds relationships across functions and cross-border (US) to drive greater productivity and synergy across strategic plans 


Team Engagement 

  • Contributes to building an inclusive and diverse team 

  • Engages in team and organization activities  

  • Coach/mentor new hires/Assistant Brand Managers 

The Ideal Candidate will have:

Education:  Bachelor’s Degree (prefer business)

Experience:  3-5 years of marketing/brand management experience (Consumer Packaged Goods (CPG) background and brand management track preferred )

Skills, Knowledge & Behaviours: 

  • Effective communication and presentation skills 

  • Effective analytical skills with the ability to draw conclusions from multiple data sources  

  • Effective in Excel, PowerPoint, AC Nielsen 

  • Effective financial acumen including P&L proficiency 

  • Exceptional project management skills and ability to deliver in a fast-paced/evolving working environment 

  • Effective demonstration of curiosity mindset, authentic leadership, comfortable taking risks and a desire to experiment to learn  

  • Exceptional demonstration of passion for consumer-led insights and delivering consumer first plans 

  • Effectively seeks out and applies diverse perspectives to enrich outputs  


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