Reporting to the Director, Communications, the Senior Writer is responsible for the development of content that helps inform, inspire and engage our members and other key audiences across a variety of digital and print channels. This individual will help ensure all communications are consistent with HOOPP’s brand and voice, are relevant to our audiences and are of the highest quality.
A creative and collaborative approach, strategic thinking, strong oral and written communication skills, effective time management, meticulous attention to detail, openness to trying new approaches and a keen understanding of writing for digital and print channels are requirements for success in this role.
What you will do:
Write engaging marketing materials and communications to educate and inform HOOPP’s audiences through digital and print materials including newsletters, hoopp.com articles, letters to members/employers, etc.
Employ proven interviewing and writing techniques to develop content that is informative, engaging and educational.
Write audience-centric communication materials for key audiences such as HOOPP’s current and potential members and employers, the general public, employees and other stakeholders.
Maintain HOOPP’s voice in all communications and diligently follows HOOPP’s writing style guide.
Ensure communication materials are accurate, on brand and message, and require minimal editing.
Collaborate and work closely with the broader Marketing & Communications team including the Creative and Digital teams, as well as strategic communication managers and advisors, who work directly with our internal partners.
Organize, manage and delivers high-quality communications materials on multiple projects and campaigns in a timely manner.
Work with Marketing & Communications team members to provide recommendations for communications alternatives, enhancements and solutions.
Play the lead communication role in a variety of important internal client projects and initiatives.
Contribute to departmental and organization-wide goals and objectives.
What you bring:
University or college degree in journalism or English, or equivalent experience in a corresponding role.
5-7 years’ public relations, journalism, marketing communications and/or internal communications experience.
Previous experience in pensions or the financial services industry preferred.
Superior writing, editing, proof-reading and attention to detail; ability to translate technical concepts into plain language.
Constant learner who is open to new ideas and approaches and is able to adjust their writing based on audience and feedback.
Experience writing in a variety of tones and voices, and comfortable with all facets of writing focused on intended audiences with a less-is-more approach.
Experience with interview and research skills.
Experience in generating creative communications materials that demonstrate value.
Strong technical and creative writing, and analytical skills.
Self-directed, effective team player who requires minimal supervision.
Flexible approach to work, a consistently positive and collaborative attitude, and strong conflict-resolution.
Exceptional relationship-building, interpersonal and collaboration skills.
Sound judgment and discretion.
Proven experience interviewing external and internal stakeholders.
Familiarity with the principles of writing for online and print vehicles.
Ability to write effectively for a variety of audiences and purposes.
Skilled with standard MS Office applications including Word and SharePoint.
Strong ability to prioritize workload and manage competing priorities to meet deadlines.
Experience working in an Agile environment an asset.